Website re-design | Increase new patient bookings | Marketing strategy

Website Development for a Psychotherapy clinic

Project overview

    • Website decluttering and UX optimisation

    • Custom website design with a patient-friendly structure

    • Responsive website development for all devices

    • Copywriting and content strategy for clarity and engagement

    • Online booking system integration

    • SEO and on-page optimisation to improve visibility

    • Branding refresh (visual consistency, calming colour palette, typography)

    • The clinic’s existing website was cluttered and difficult for patients to navigate.

    • Important information about services, practitioner expertise, and session types was hard to find.

    • The site lacked a clear structure to guide patients toward booking sessions.

    • Branding and messaging were inconsistent, reducing trust and engagement.

    • The goal was to declutter the website, improve usability, and increase patient bookings.

    • Website Redesign: Simplified the layout with a clear, calming structure that makes information easy to find.

    • Content & Navigation Strategy: Organised services, session types, and practitioner profiles into a user-friendly hierarchy.

    • Responsive Design: Ensured smooth, mobile-friendly browsing for all patients.

    • Booking System Integration: Made appointment booking intuitive and prominent across the site.

    • Brand Consistency: Refreshed visual elements (colours, typography, imagery) to create a trustworthy and professional feel.

    • SEO & Visibility Improvements: Optimised the site for search engines to attract more patients.

Previous
Previous

Skin Co. Melbourne Clinic Website Design

Next
Next

Oakridge Dental Clinic Website Design