Website re-design | Increase new patient bookings | Marketing strategy
Website Development for a Psychotherapy clinic
Project overview
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Website decluttering and UX optimisation
Custom website design with a patient-friendly structure
Responsive website development for all devices
Copywriting and content strategy for clarity and engagement
Online booking system integration
SEO and on-page optimisation to improve visibility
Branding refresh (visual consistency, calming colour palette, typography)
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The clinic’s existing website was cluttered and difficult for patients to navigate.
Important information about services, practitioner expertise, and session types was hard to find.
The site lacked a clear structure to guide patients toward booking sessions.
Branding and messaging were inconsistent, reducing trust and engagement.
The goal was to declutter the website, improve usability, and increase patient bookings.
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Website Redesign: Simplified the layout with a clear, calming structure that makes information easy to find.
Content & Navigation Strategy: Organised services, session types, and practitioner profiles into a user-friendly hierarchy.
Responsive Design: Ensured smooth, mobile-friendly browsing for all patients.
Booking System Integration: Made appointment booking intuitive and prominent across the site.
Brand Consistency: Refreshed visual elements (colours, typography, imagery) to create a trustworthy and professional feel.
SEO & Visibility Improvements: Optimised the site for search engines to attract more patients.

