Strategy & website development | Customer journey | UX & UI
Website Strategy & Design for an Interior Designer
Project Overview
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Strategic website concept & bespoke design including UX/UI
Fully responsive website built for all devices
Refined copywriting & content hierarchy
Client journey mapping
SEO foundations & on-page optimisation
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The website didn’t accurately reflect the quality, style, or professionalism of the studio’s work.
Visitors found it difficult to understand the services offered and the design process.
Enquiries lacked clarity or weren’t aligned with the ideal client.
The mobile experience felt clunky and inconsistent across devices.
Navigation and page flow made it hard for users to find key information.
Content felt cluttered, with no clear hierarchy or messaging.
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Website Redesign: Created a refined, design-led website that reflects the studio’s aesthetic while prioritising clarity and ease of navigation.
UX/UI Optimisation: Structured service pages, portfolio content, and process information to guide visitors intuitively through the site.
Responsive Design: Ensured a seamless experience across desktop, tablet, and mobile devices.
Customer Journey Mapping: Designed a clear flow that leads potential clients from inspiration to confident enquiry.
Brand Consistency: Aligned colours, typography, imagery, and layout to reinforce a cohesive and elevated studio identity.
SEO & Visibility Improvements: Implemented on-page SEO foundations to improve search visibility and attract aligned clients organically.

