Strategy & website development | Customer journey | UX & UI

Website Strategy & Design for an Interior Designer

Project Overview

    • Strategic website concept & bespoke design including UX/UI

    • Fully responsive website built for all devices

    • Refined copywriting & content hierarchy

    • Client journey mapping

    • SEO foundations & on-page optimisation

    • The website didn’t accurately reflect the quality, style, or professionalism of the studio’s work.

    • Visitors found it difficult to understand the services offered and the design process.

    • Enquiries lacked clarity or weren’t aligned with the ideal client.

    • The mobile experience felt clunky and inconsistent across devices.

    • Navigation and page flow made it hard for users to find key information.

    • Content felt cluttered, with no clear hierarchy or messaging.

    • Website Redesign: Created a refined, design-led website that reflects the studio’s aesthetic while prioritising clarity and ease of navigation.

    • UX/UI Optimisation: Structured service pages, portfolio content, and process information to guide visitors intuitively through the site.

    • Responsive Design: Ensured a seamless experience across desktop, tablet, and mobile devices.

    • Customer Journey Mapping: Designed a clear flow that leads potential clients from inspiration to confident enquiry.

    • Brand Consistency: Aligned colours, typography, imagery, and layout to reinforce a cohesive and elevated studio identity.

    • SEO & Visibility Improvements: Implemented on-page SEO foundations to improve search visibility and attract aligned clients organically.

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Oakridge Dental Clinic Website Design

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